I will have a positive influence on the World - MJ KIM

What is the best way to communicate with anonymous who can help me out to deprive and achieve a positive influence to the world? As I now concern to use Cognitive Surplus for achieving a non-for profit thing, it is better think about what is the best channel for that. About 10 years ago, online community was a good method to communicate with anonymous, but in my point of view it is not exist anymore as good method to do so after a contamination by commercial marketing.
What is key factors that channel should possess? Faith reflects by history. Open, share and participation guarantee by unlimited communication.
Here is a good example of my project.

---------------
http://www.mozilla.org

We Believe in an Open Web

And we’re dedicated to keeping it free, open and accessible to all.

About Us

We’re a global community of people working together since 1998 to build a better Internet.

We’re a non-profit organization dedicated to promoting openness, innovation and opportunity online.

And we’re an open source project whose software has been used to build some of the Internet’s best applications.

We believe that, as the most significant social and technological development of our time, the Internet is a public resource that must be improved and protected.

The Mozilla Foundation is a non-profit organization dedicated to these goals, but the real force behind Mozilla is people around the world taking action to build the web they want. And you can help!

 -------------- from About us of Mozilla.org

Here is the motto of my project.
"Technology for everyone"
My company, DiYPRO's motto from 2002 to 2009 was "100inch picture for everyone", changed motto to "We make it visible" since 2010. Separate from my for-profit company, I will make a place and later it will combine.

In probability theory and statistics, the Poisson distribution (pronounced [pwasɔ̃]) (or Poisson law of small numbers^[1]) is a discrete probability distribution that expresses the probability of a number of events occurring in a fixed period of time if these events occur with a known average rate and independently of the time since the last event. (The Poisson distribution can also be used for the number of events in other specified intervals such as distance, area or volume.)

The distribution was first introduced by Siméon-Denis Poisson (1781–1840) and published, together with his probability theory, in 1838 in his work Recherches sur la probabilité des jugements en matière criminelle et en matière civile (“Research on the Probability of Judgments in Criminal and Civil Matters”). The work focused on certain random variables N that count, among other things, the number of discrete occurrences (sometimes called “arrivals”) that take place during a time-interval of given length.

- definition from Wikipedia, searched at 26 Jan 2011

Summary
Most business decision, such as launching a new product, are taken with incomplete knowledge about how the future will evolve. There is a big difference between naive decision making, educated guesses and calculated risks. Risk analysis aims to achieve the last of these.
The main tools are sensitivity analysis(what-if question, what-if table), scenario analysis. decision analysis and Monte Carlo simulation. Some understanding of probabilities and a lot of common sense is required to make good use of a simulation exercise.

List of questions you shoud ask yourself that will help you to evaluate properly the results of a risk analysis exercise
What is the range of possible values for the main outputs?
What is the expected rate of return?
What is the downside of this investment?
How could I cope with the downside?
Is there any combination of uncertainties that result in catastrophic consequences?
Which are the main uncertainty drivers causing the variation in profits?
What can I do to reduce these uncertainties?
How does the risk-return profile fo this project compares to other alternatives?

Full script

Optimization based on complexity and conflicts.
I couldnt get the concept. Maybe reason why couldnt get it is lack of understanding on the definition of conflicts.

the chart of Management Science by Prof. Nishant, Rotterdam School of Management
Why are decisions hard?
- complexity : multitude of interrelated factors
- Conflicts : Competing goals and objectives
- Uncertainty: Limited knowledge of the future
- Impact : Responsibility for fat-reaching consequences
- and more...

NPV = Net Present Value
In finance, the net present value (NPV) or net present worth (NPW)^[1] of a time series of cash flows, both incoming and outgoing, is defined as the sum of the present values (PVs) of the individual cash flows. In the case when all future cash flows are incoming (such as coupons and principal of a bond) and the only outflow of cash is the purchase price, the NPV is simply the PV of future cash flows minus the purchase price (which is its own PV). NPV is a central tool in discounted cash flow (DCF) analysis, and is a standard method for using the time value of money to appraise long-term projects. Used for capital budgeting, and widely throughout economics, finance, and accounting, it measures the excess or shortfall of cash flows, in present value terms, once financing charges are met.

The NPV of a sequence of cash flows takes as input the cash flows and a discount rate or discount curve and outputting a price; the converse process in DCF analysis - taking a sequence of cash flows and a price as input and inferring as output a discount rate (the discount rate which would yield the given price as NPV) - is called the yield, and is more widely used in bond trading.
From Wikipedia, the free encyclopedia

As my understanding current value of money is always greater than future one of that. (Am I correct? God, I am not good at numbers...)
After the first class...
Management Sceince is better start with simple model, with basic factors, and then put other factors that you concern as significant factor. As I understood, you better know the limit of factors that you can use in your model, actually you decide it, because of uncertainty you model could be getting worst if you put to many factors.
 More than gathering informations for factors, concentrating on analysis is better. Single-point forecasts is always wrong and decision based on them is dangerous. This is ignoring uncertainty. To use scenario, you can find range of results, and then to use sensitivity analysis, you can figure out which factors are significantly impact on the result, which mean the main uncertainty drivers. For this, methodologies are What-if analysis, one-way and Two-way sensitivity analysis and Tornado diagrams.

Note from the lecture of Management Science by Prof. Nishant, RSM MBA

Myung-Joong Kim_resume.pdf

myung Joong kim
	xxxho xxxdong xxxx apartment   |  Kwanak-gu, Seoul, South Korea  | +82 10-5248-xxxx  |  kim.diypro@gmail.com
Objective
Business Development  Manager, venture Capital & Startups
education
-          Full-time MBA, Rotterdam School of Management, Erasmus University, The Netherlands                                - 2011~2012 -          Bachelor of Arts in German literature, SOONGSIL UNIVERSITY, SEOUL, SOUTH KOREA                                 - 1999~2007
professional experience
Founder and CEO		2/1/2013 — Present
DiYPRO Co. Ltd., A design and manufacturing company of optics for display, LED light and machine vision etc. Sole developer of Fresnel lens and exclusive distributor for high quality Front surface mirror.  Brand name and concept inherited from DiYPRO(private).  5 talented members co-work and deliver excessive joy for customers -          ● Developed light parts of machine vision for 7th generation LCD glass inspection. 80% uniformity required on inclined 2400*1800mm area. Patent pending ● Developed optic parts for 150W LED stage light. Beam angle is between 15~60 degree. Funded by one of the biggest stage light manufacture and contracted for supply ● Consulting for Korea No.1 multiplex to New product development. ● Involved 3 years national funded R&D project. Developed Lens let for 3D integral photonics ● Received 3 Korea government investment: R&D road map development, multi-array fresnel lens to reduce assembly time, and compact mirror ball product design development  ● Venture certified and R&D center approved ● Awarded from governor to achieve excellent R&D outcome.
Marketing and Planning Lecturer and Department leader		6/1/2007 — Present
Pragmatist, NGO A Non-Profit Organization (NPO) provides marketing strategy training to its members -     ● 160 people is educated, now work for various employers and Start-ups ● Currently 12 university students going through marketing education program. ● Pragmatist will become a marketing specialized college and later volunteer for free management consulting services for NGOs and NPOs.
Founder and CEO		3/1/2012 — 10/1/2013
Beezap Korea Co. Ltd., Beezap Co. Ltd. has two business unit, which is optical and Storage unit Optical business unit specialized on design and manufacturing for fresnel lens for LED lights and display etc. and sole distributor of large Front surface mirror. Storage business unit is dealing with external HDD and USB memory and memory card  as own brand Beezap and other OEM, such as IT-CEO, AXXEN, Samsung PLEOMAX etc. -          ● Employed 13 people and achieved $3.5 million revenue in the first year ● Monitored existing customers behavior and applied new segmentation: discovered new customers and increased profit 5% to 8.5% ● Reduced external HDD operating cost to increase OEM production from 3M Korea: inventory turnover ratio increased ● Motivated internal and external stakeholders to launch new USB memory: increase distributor 0 to 30 and sales 1,000 pcs to 10,000 pcs ● Developed 3D lens for LG Display: lens for Glasses-free 3D ● Acquired exclusive right in South Korea of large Front surface mirror ● Sold all shares and acquired optical business unit
Founder		10/1/2002 — 12/1/2010
DiYPRO (Private company) A design and manufacturing company of Do It Yourself concept LCD projector and optical components, specialized in Fresnel and F.S.M. -          ● Established the company and DiYPRO online community (www.DiYPRO.net) with US$ 30,000 in assets; developed the website as the largest one with over 60,000 members in Do It Yourself category (ranked by www.Rankydot.com). ● Developed and commercialized world’s first DIY projectors, SayView series (2004); contributed to the development of DIY projector markets in different regions including US, Germany, France, and China. ● Expanded product line by transferring manufacturing technology of BalHae series, an entry level projector line, under OEM contract with a Chinese manufacturer (2006). ● Designed world’s first wall-mounted projector by motivating DiyPRO online-community members to share and develop ideas for new products; the program was recognized as one of the most successful prosumer marketing case by Customer Inside, published by Samsung Economic Research Institute (2007). ● Co-invented highly-efficient LED street light by leveraging optical lens controlling techniques: patent application is under review with the title Environmental Lens for Solar Concentration (2010). ● Design and supply Fresnel lens, sourcing from China, for LED and photovoltaic manufactures in Korea ● Managed effective succession to new CEO
Researcher                                                                                                                                  4/1/2008 – 30/09/2009
Korea Management Association Registration & Assessments 1st ISO certification and one of biggest evaluating management process company in Korea with over 3,000 client companies -          ● To evaluate corporate management system  ● Executed Global Green Management Excellence Awards: created Green Marketing sector of the award and developed criteria

 

Interests

-          Walked through all 900km of Pilgrim's way in Santiago, 2009 -          Volunteer: Reporter in Holt children's service inc., Hope institute, and sponsor 10 children in developing countries -          Social designing: Interesting and knowledge on developing country

 

Keep focus on core competence.
Think different
Hiring creative people
etc.

To achieve something difficult and important - Bill Collins Ph.D., Erasmus University

This is also very good choice, if a competitor expect to imitate your product.

정규과정에서는 첫번째로 Term 1에 있는 Organizational Behavior(조직행동론?) 수업이 시작됐다.
Bill Collins, Ph.D.에 의해서 진행된 수업은 OB가 성공적으로 활용된 예인 사우스웨스트 항공 case study로 시작되었다. 많은 책들에서 다뤄진 내용이어서 친숙한 내용이기에 한편으로는 조금 아쉬움이 있었지만 역시 Dr. Karen의 수업처럼 기존의 알고 있던 내용에 어마어마한 지식을 덧붙일수 있는 기회여서 친숙한 소재라는 것은 잊고 충분히 만족스러웠다.

오늘 OB가 적용된 사례가 무엇인지 전체를 보고 이후 과정은 가장 밑단을 이루는 Values, Beliefs, Attitudes and behavior에 다루고 그것이 반영된 목표는 어떤것인가에 다루게 될것이다.
그리고 나서야 개인 -> 사람사이 -> 조직 -> 더욱 큰 조직 의 순서로 진행이 된다.
Bill의 수업이 좋았던 것은 체계적으로 다가오는 맛이 있어서였다고 할까?
아직은 이쪽 분야에서 사용하는 단어를 잘모르지만 그 개념들을 이해!하는 것이 이번 OB 과정에서의 목표중 하나이다.
이외의 배우고 싶은 것은
"조직이 커져도 가치가 위에서 아래까지 올바르게 전달될 방법"과 이에 연결지어서 "가치가 오염되지 않을 방법, 설사 오염되었어도 다시 정화될수 있는 방법"에 대한 Key를 얻고 싶다.

기업의 내부브랜딩이 제대로 이루어지지 않으면 어떤 행동을 기업에서 취하게 되는지 보여주는 사례가 아닐까 싶다.조직이 가지고 있는 성향에 대해서 제대로 이해하지 못하고 있는 직원들과 그것을 매우 직접적인 방법으로 통제하려는 관리자들 사이에서는 이런 웃지 못할 일도 벌어지는 셈이다.

Swiss bank to change much-mocked dress code

Swiss banking giant UBS AG said Monday it is revising its 44-page dress code telling its Swiss staff how to present themselves, which generated worldwide ridicule for its micromanagement of their dressing and dining habits, according to AP. The existing code instructs employees on everything from their breath ― no garlic or onions, please ― to their underwear, which should be skin-colored. In addition, it tells female employees how to apply makeup, what kind of perfume to wear and what color stockings are acceptable, the report said. Zurich-based UBS told its female staff, “You can extend the life of your knee socks and stockings by keeping your toenails trimmed and filed. Always have a spare pair. Stockings can be provisionally repaired with transparent nail polish and a bit of luck,'' according to AP. Men are told how to knot a tie, to make sure they get a haircut every month and to avoid unruly beards and earrings. The guidelines also recommended that employees always wear wristwatches to signal ``trustworthiness and a serious concern for punctuality,'' it said. 은행 여직원 속옷색상까지 지정, 빈축사 지난달 무려 44쪽에 이르는 세세한 복장규정서를 통해 직원에게 복장과 식사 버릇 등을 정해 웃음거리가 됐던 스위스 최대 은행 UBS AG가 17일 이 규정집을 간소화할 것이라고 밝혔다고 통신 매체가 전했다. 현 규정은 남녀 직원들에게 마늘과 양파를 먹지 않도록 할 것, 속옷 색상을 살색으로 할 것 등 모든 것을 지정하고, 여직원들에게는 화장법부터 향수 종류는 물론 허용 가능한 스타킹 색상까지 지정하고 있다고 이 보도는 전했다. 취리히에 본부를 둔 UBS는 “발톱을 단정히 깎음으로써 양말과 스타킹의 수명을 연장할 수 있다. 항상 여분의 스타킹을 준비하라. 올이 나간 스타킹은 투명 매니큐어와 약간의 운이 있으면 일시적으로 복구될 수 있다" 식이라고 AP, 연합통신이 전했다. 남성 직원들에 대해서도 넥타이 매는 방법을 제시하고, 매달 머리를 깎고 지저분한 수염과 귀걸이를 피하도록 주문하고 있다고. 또 남녀 직원 모두 "시간엄수에 대한 진지한 관심과 신뢰성"을 보일 수 있도록 손목시계를 착용토록 한다는 것.

What is motivator of Cognitive Surplus

 

Myung Joong KIM

RSM, Erasmus University, FT MBA 2012

Kim.diypro@gmail.com

 

In many business situations, money is the most important resource to bring change, invention or success in management. This is the point that many small companies and Non-for-profit organizations struggle to overcome, but not easily don’t. However if every single successful story has big budget which supported it, every chance to success would be focus to the Fortune 100, but is not. Also we are very familiar with success story of Wikipedia, Linux or Firefox, which are not supported by big company money rather than are supported by anonymous contributions. I insist now it is time to think about cognitive surplus and to motivate it with what.

 According to a definition in Urbandictionary.com[1], “Cognitive Surplus” is “A word coined by former Silicon Alley Reporter columnist Clay Shirky to describe the free time that people have on their hands to engage in collaborative activities, specially as applies to web 2.0.”

 Clay Shirky says Americans watch roughly 200 billion hours of TV every year, which are represents about 2,000 Wikipedia projects’ worth of time annually. (Shirky, 2010[2]) In some how this huge cognitive surplus is moving to change and influence the world. Shriky’s opinion is this behaviors are based on generosity that created by social constrains rather than contractual constraints did.(Shriky, 2010[3]) The graph below explains influencing of change fines for late-coming parents in Kindergarten.

Average number of late-coming parents. Per week ([4] Gneezy and Rustichini 2000)

 

With this point of view, Daniel Pink, who is the author of Drive : The surprising truth About What Motivates Us., stays in the line with Shriky. As the rich world is in the middle of management revolution from “motivation 2.0” to “motivation 3.0”, Pink insist that our motivation is getting closer to intrinsic motivators than to extrinsic ones.(The Economist, 2010[5])

With this new aspect of motivation, many business leaders should change their compensation system. But Shriky and Pink’s arguments are depends on highly selective reading of the academic literature. Four reviews of research on the subject from 1980s onwards have all come to the same conclusion: that pay-for-performance can increase productivity dramatically. A study of an American glass-installation company, for example, found that shifting from salaries to individual incentives increased productivity by 44%. More recent research on workers at a Chinese electronics factory also confirms that performance-related pay, especially the threat of losing income is an excellent motivator. (The Economist, 2010[6]) In the given examples, however, we need to focus 2 points. The case that researched about a glass company in USA was in the 1980s and the most motivator in Chinese factory was losing income, not rising income. In my point of view, extrinsic motivator mostly activates in material abundance culture or organization that is higher than 3^rd stage, love and belonging, in the Maslow’s hierarchy of needs. Pink also point out “This material abundance has, paradoxically, placed a new premium on the non-material”(Pink, 2008)[7]

An interpretation of Maslow’s hierarchy of needs (Wikipedia, 2010[8])

 

Finally, to tap the covered talents, which is Cognitive Surplus, is start with realizing what stage we are on. To impact every people in the each stage, we have to think about how we can deal with intrinsic and extrinsic motivators at the same time. Like Pink said the “Six senses”(Pink, 2008[9]) – design, story, symphony, empathy, play and meaning – can work as motivator for people in developed country, but they might be too emotional way for ones in developing country. As next step of this study, I would like to bring the Network Management of Dr. Karen, especially “Trust”.

 

 

 

Reference to

[1] Accessed http://www.urbandictionary.com/define.php?term=cognitive%20surplus, January 14 2011

2  Shirky, Clay 2010. Tapping the Cognitive Surplus. The Futurist, November-December:21-22

3  Accessed http://www.ted.com/talks/clay_shirky_how_cognitive_surplus_will_change_the_world.html,

 TED@cannes, posted Jun 2010

4 http://www.ted.com/talks/clay_shirky_how_cognitive_surplus_will_change_the_world.html, TED@cannes, posted Jun 2010

⁵ Anonymous. Business: Driven to distraction; Schumpeter The Economist. London: Jan 16, 2010. Vol.394; pg.66

⁶ Anonymous. Business: Driven to distraction; Schumpeter The Economist. London: Jan 16, 2010. Vol.394; pg.66

7 Daniel Pink, Do the right thing, Peoplemanagement.co.uk, Apr 3, 2008

8 Accessed http://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs, January 2011

9 Daniel Pink, Do the right thing, Peoplemanagement.co.uk, Apr 3, 2008