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Myung Joong KIM CEO of DiYPRO Co. & Rotterdam School of Management MBA 2012 kim.diypro@gmail.com
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2011. 1. 21. 05:48 인생이모작/가격 전략
The most reason that I left my last excellent job in XXX Management Association was I couldn't really enjoy my job. During the first year, I could feel myself on the way to go social entrepreneur(honestly at that time, I was just think about what sustainability is and the in the perspective what my role is), however since 2nd year  I faced several limitation as low level employee and couldn't push to do right way, which follow my value. To me company's policy of sustainability was just a method that how they can earn more money. Plus, every time I ask what is our company's value to me and co-worker, the answer was frustrated me.
"X company is our big customer, so for them we should be nice even in the audit"
It seems like changing attitude or behavior as favor, but more than that the attitude was coming from a belief that customer always having a right, which is not allowed for audit situation.
According to the knowledge from Bill's organizational behavior class, the things from the root to the end are "value", "belief", "attitude" and "behavior". In my ex-companies case, the value was not match with mine. Like Bill said in the class, value is judgement that has right and wrong. To me, many decision and behavior was wrong, but to company it was right.
Further more, value can slowly change not like other root idea, such as personality and intelligence, because it has no genetic transmission, but there is no movement to concern what is right or wrong.  
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Theory of reasoned action

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