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Myung Joong KIM CEO of DiYPRO Co. & Rotterdam School of Management MBA 2012 kim.diypro@gmail.com
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Myung Joong KIM

Innovation management

Full-time MBA

 

1.     Personal Creativity Machine

Idea from personal interest – gather people how like me – prototyping – commercialize – expand products

Early-Prototyping is the key of my PCM. I believe in group knowledge is powerful when it has simple and clear enough direction. Prototyping makes people practically think about it, because they can use it, not like just imaging. As I said in classroom defect of early customer engagement, which is early-prototyping, open cost of product is critical. However you can make them in your side as evangelist and you can save R&D and Marketing cost.

Now I think about to build a online community, minortargets.com. Because most of my ideas are come out from my personal interesting, it is quite a narrow starting target. However I think every company that exist more than 5 years has quite a sharp target group in the beginning. Either customer that are out of your target are convinced your meaning or you reach more narrow customer by overcoming physical and mental barriers, you can get more customer soon or later.

2.     PCM generate unending stream

Stay honest on my personal interests during life time.

Support tool is idea section in my notebook(paper). Build up idea is important. Sometimes idea flow into my mind in a day, but it is rarely happen. Absorb, envision and connection is step of how can I build up my idea. Since my brain memory capacity is not good enough to keep every idea and thinking until they are met the chance to connect each other, I need to keep tracking my idea and interesting. This is why I use notebook.

I am not sure that I can change world or life of everyone, but I am sure I can have influence on someone’s life as I already did with DIY projector. The possibility is depended on how want to live. One thing what I want to do is let people know about meaning of possession rather than that of consuming. This is one another reason why I engage customer into my business, because through commitment they also build up their experience and emotion with product.

3.     Prevent Type I and type II error

When can we define something fail or success? How can we decide it? If someone said comparing outcome of each option is the key, then how can we measure not-happened option’s outcome?

Anyway, to prevent type I and type II error, I suggest to measure two things. How much we passionate with idea and how it fit into yourself and company’s management resource.

First of all, if we think ideas need to go through a funnel to become one good product, what is the key? I believe it is not any other thing, but strong desire to do.


As you can see picture below, idea is just a small piece. To become a sustain business we need management between idea and sustain business. Every organization has different resource. We need to understand our resource and also understand what is expecting resource to achieve idea. However most of time expectation is different, this is why you need passion about your idea.
(Very left is idea and very right is the Sustain business) 

posted by 댄디킴