Vector and CRM
If we can build a database from our activities in social Media, such as Facebook and Twittter, how it can work?
If there were a technology to identify the meaning of posted sentences, then we could draw a chart like below.
Each dot has a position that is identified characteristic from a posting. As I mentioned before about vector, we can draw a line between two dot and figure out the tendency. Increasing number of dot can add more precision of analysis.
However, even if technology could develop to identify characteristic from posting, it should not replace CRM that based on actual human relationship. First of all, behaviour not always came from value. Since our behaviour can affect pressure of circumstance, miscalculation can occur. Especially in this case we are utilized verbal Behaviour, so it is more dangerous. In a statistic point of view, to increase number of sample or reduce confidence can give more precised understanding, but this way can give solution for mismatching between behaviour and value. As second, Customer Relationship Management is managing relationship with customer. Relationship builds with Trust than one-off meeting. The point is, customer also build your or company's profile. (Since we define Marketing as "a activities to change values", communication point is not always connect with Sales(further more profit))
